How to use the winter holidays to stock up on marketing videos

The winter is a great time to refuel your local business with new marketing videos.  While your competition gets lost in a news-feed-flurry of holiday content, you could be stockpiling.  We produce evergreen videos for local businesses.  Evergreen doesn't refer to the Christmas tree here.  Our video production service creates content that can be used in any season.  Not only should you be thinking of content for all seasons, but content that will last for years.

Why are the holidays a good time to do video marketing?

Aside from the obvious reason that your team and target audience could be pre-occupied with holiday shopping and travel, there are more reasons to consider video marketing in the winter.  At year end, your business might have more marketing dollars to spend.  That capital can get recordings underway for next year's video ads.

Conversely, if you haven't considered how professional video production can compliment your existing marketing plans for next year, it's not too late.  Our business turns around videos within two weeks, tops.  And so finding a videographer who can align with your campaigns for next year could have a compounding effect on your outreach.

You're probably also reflecting on where the ROI was during the last 365 days.  This is another cue for videos.  You could cherry pick the top four most profitable transactions from your last year.  Find a video producer to help tell the story about the value you delivered.  And bingo.  You have four new videos to start each quarter for next year targeting those similar like-minded audiences.

Match professional video with social media content calendar

Are you working with a social media manager?  He or she would probably love to open a gift basket of video files this Christmas season.  If your social media manager plans ahead, they likely have a content calendar tentatively scheduled.  This might include the most important and profitable days ahead on your company calendar.  And instead of uploading stock images as part of those Facebook and Instagram posts, videos could deliver more authenticity and better viewership.   Ask if they want an introduction to a videographer.  The answer will be yes.  Unless, they really enjoy looking ahead to the summer by playing with free graphic design templates on Canva.com.

ABV owner/operator Matt DeSarle takes notes while producing an interview video with client Starway Roof Systems.

5 Ideas for Professional Marketing Videos During Company Downtime

Downtime isn’t just a pause in business activity—it’s an opportunity to invest in your company’s future with professionally produced videos. Partnering with a videographer ensures that your content stands out, resonates with your audience, and delivers long-term value. Here are five impactful video ideas to consider:

1. 1. Customer Testimonial Videos:
      Showcase company success stories by filming satisfied customers sharing their experiences. Professionally produced testimonials build trust and credibility, highlighting the real-world impact of your products or services.Here is one of many testimonial videos that All Business Videography produced for Starway Roof Systems
   2. Training Videos for Staff Development:
      Use downtime to create training videos that sharpen the skills of your sales or technical teams. Whether it’s role-playing scenarios or tutorials on new tools, these videos enhance performance while keeping your team engaged and prepared.
   3. Brand Story Videos:
      Tell the story of your business—its mission, values, and people. A compelling, professionally produced brand video connects with your audience on an emotional level, building loyalty and trust.
   4. Product or Service Explainers:
      Help your customers understand your offerings with engaging explainer videos. Demonstrate how your products work, outline key benefits, and answer common questions—all with polished visuals and expert production quality.Here is a video that our crew produced to showcase the value of polished knotty pine produced by one of our clients.
   5. Event or Milestone Highlights:
      Celebrate your company’s achievements with videos that document key events, milestones, or community involvement. A videographer ensures these moments are captured beautifully, ready to share across your marketing channels.

By producing original, high-quality video content, you position your company as professional, innovative, and customer-focused. A skilled videographer brings creative expertise and technical precision, ensuring each video is tailored to your brand and goals. Turn downtime into an opportunity to strengthen your brand and drive future success.

Ready to produce together?  Please give us a call or text at or email us by using this contact form. 

Below you can watch a recent product explainer video that we produced.