Videographers who document hands-on businesses

Documentary videos aren’t just for the rich and famous because our videographers make them accessible to other blue collar local companies.

Many skilled tradespeople don’t think much about branding. They focus on doing good work, being reliable, and serving their customers—not fancy marketing.

That’s where our videos help. A documentary-style video shows the skill and care that goes into each job. It captures real work, real customers, and real results.

These videos are more than ads—they tell your story. Whether you're a carpenter, plumber, electrician, or landscaper, a video can highlight the effort you put into every project. It shows potential customers what makes your service stand out.

With a well-made video, people don’t just hear about your work—they see it. And that makes all the difference.

Documentary videographer Matt DeSarle of All Business Videographer sits beside the camera during an interview with a production manager.

All Business Videography LLC’s founder Matt DeSarle spent the first 10 years of his career in a television newsroom. He founded his business to serve as both a video producer and a journalist for his business clients. Local businesses enjoy an authentic style to relay the integrity of their work to the general public.

A significant advantage of documentary-style videos is the opportunity to feature customer testimonials. Hearing directly from satisfied clients can be a game-changer for a trades business. When customers share their positive experiences, it provides social proof, which is critical for building trust in a field where personal referrals often drive new business. Testimonials give an authentic voice to the video, ensuring that potential customers hear how your services meet real-world needs, straight from the people you’ve helped.

Industry Trends Evolve, So Should Your Video Marketing

Rather than relying on polished, overly produced ads, documentary videos allow tradespeople to market themselves in a genuine and relatable way. By focusing on craftsmanship and customer service, these videos provide a long-term strategy over short-term gain.

Another great approach in truth-telling videos is testimonials. Anyone can talk about how great their services are. However, a customer review can validate that greatness.

The process video below also shows how people in the trades can carefully communicate next-steps to their customers.

Step-by-Step Process Videos Can Build Trust By Showing What’s Next

All Business Videography’s local company clients include Starway Roof Systems, Marcon Construction, and Reflections Window Washing, to name a few. These are all great examples of companies that are publishing case studies on their YouTube channels to connect with like-minded audiences.

Documentary videographers for blue collar local companies

At All Business Videography, we don’t just create videos for cleaners, carpenters, and painters—we produce for all hands-on businesses that rely on skill, precision, and craftsmanship. Whether you're a mechanic fine-tuning engines, a welder fabricating metalwork, or a landscaper transforming outdoor spaces, your work speaks for itself. Our job is to make sure people see it.  ABV videographers bring a blue collar attitude to our work, also.

A well-crafted video doesn’t just show what you do—it proves the quality of your work. Crisp visuals, dynamic angles, and professional editing bring out the details that set you apart. From the smooth finish of a freshly painted wall to the seamless installation of custom cabinetry, we capture the effort and expertise behind every project.

People trust what they can see. That’s why we highlight before-and-after transformations, step-by-step processes, and the skilled hands behind the work. Whether you need promotional content, social media clips, or in-depth project showcases, we tailor each video to match your brand and attract your ideal customers.

If your business thrives on craftsmanship and quality, let’s record it the right way. Because when your work is hands-on, your marketing should be, too.

Let’s show the world what you build, fix, and create.

Before-and-After Videos Are a Popular Promotional Tool for Blue Collar Companies