Most small businesses understand the power of social media marketing and do a lot of that work themselves, but there’s a threshold for how much video content can be expected to manage alone.
That’s where experienced video producers like Matt DeSarle can be a powerful asset for local companies.
Matt has worked in multi-media since 2005, starting with a career in TV news then branching out as a sole proprietor in 2015. He worked as a writer, producer and editor during that tenure. He has also covered a variety of news stories out in the field, including crime, healthcare, weather, sports, entertainment and more. If a local business has a video production need that could take 2-3 days to tackle, they should consider hiring an experienced producer like Matt. The shelf-life of that video could gain a lifespan of 2-3 years by hiring the right editorial manager.
- Broadcast quality picture and sound
- Journalistic integrity
- Multiple cameras
- Interviews, actions shots, and occasionally scripted narration
- Video editing – a first draft is delivered to the client for a free round of revisions
*Matt DeSarle is also a licensed and insured drone pilot for commercial videography.
Given the journalistic origins, videos document real businesses in an authentic way.
Popular video types include:
- Testimonial videos
- Real people and their 5-star reviews make for great highlight videos
Recent roofing example: https://www.youtube.com/watch?v=XhpWGEib-30
- Real people and their 5-star reviews make for great highlight videos
- Biographies
- Showcasing the real life of company staff and leadership humanizes its brand
Recent business example: https://www.youtube.com/watch?v=m8JIQYoCKZo
Recent non-profit example: https://www.youtube.com/watch?v=WjtB72688m8
- Showcasing the real life of company staff and leadership humanizes its brand
- Explainer videos
- Detailed documentaries about how something works can help sell it, but also educate customers to that they can be super users who refer more business
“Gold Rush 6” example: https://www.youtube.com/watch?v=FGgYqhutJaY
- Detailed documentaries about how something works can help sell it, but also educate customers to that they can be super users who refer more business
- Highlight videos
- Shooting and editing an event or long journey can deliver an on-brand impact
Chamber business awards example: https://youtu.be/TWs0zvnvcjs
- Shooting and editing an event or long journey can deliver an on-brand impact
Considering video production for your business? Please call Matt DeSarle at (814) 954-7548 or e-mail him at allbusinessvideography@gmail.com for a no-pressure estimate.