A 3-Step Guide for Recruiting & Welcome Video Productions
Any great HR manager can appreciate a well-choreographed onboarding process, which is why we put together this worksheet for recruitment video productions. Recruiting videos don't just start and stop during the ads and interview stage. The morale-building continues before that employee even punches in for their first actual shift. Recruiting videos can work in conjunction with welcome videos to get your new hires inspired.
Step 1: Share Your Mission, Values, and Training Materials
Before cameras ever roll, the most important thing you can do is share any existing materials that explain how your company works and what your organization stands for.
This may include:
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Company mission statement and/or core values
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Training manuals or onboarding documents
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Company handbooks or internal playbooks
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PowerPoint slides from orientation or safety meetings
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Marketing brochures or recruiting flyers
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Draft memos, outlines, or internal notes
Here’s the most important thing to know: these materials do not need to be a final draft.
In fact, first drafts are not only fine — they are expected.
Oftentimes, our video producers are working on a marketing or onboarding video that will be revealed as part of a new company playbook. That means many of the ideas, policies, and talking points are still evolving. Draft versions help us understand your direction early and shape the final message visually and verbally.
If confidentiality or intellectual property is a concern, that’s understandable. In rare situations, our video producers may sign NDA agreements when required by the company. Your trust and data security always come first.
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Step 2: Identify the Characters (and the Rock Stars)
Every great recruiting or onboarding video is built around people.
In a manufacturing environment, for example, there may be six or seven teams that make up a 50-person workforce — field crews, maintenance, sheet metal, supervisors, safety staff, office personnel, and leadership.
This step asks you to think through:
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Will all teams be interviewed?
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Should interviews happen in the field or in a controlled office environment?
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Who best represents each role or department?
And most importantly: within those teams, who are the “rock stars” who will make for colorful personalities in the video.
This is a video series, so there’s no shame in putting forth the most dynamic personalities.
As you identify on-camera talent, it can also be helpful to think about representation and inclusion. The phrase diversity itself can mean different things to different companies. What does it mean to your company culture? Let’s work together to thoughtfully reflect the people, backgrounds, experiences, and voices that make your organization unique.
Your most engaging employees often become the heartbeat of the project. Their stories, humor, pride, and authenticity are what future hires connect with. A strong mix of leadership voices, experienced veterans, and energetic rising talent creates a powerful recruiting and onboarding tool.
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Step 3: List Your Best “Photo Ops” and Natural Moments
Finally, we ask clients to think beyond interviews and identify upcoming visual opportunities — what we often call “photo ops.”
By photo ops, we mean any naturally occurring moments where your team is already gathered, well prepared, and working in a controlled environment.
Great examples include:
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Company trade shows or industry events
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Training sessions and safety exercises
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Orientation days or onboarding classes
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Leadership meetings or team workshops
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Facility tours or equipment demonstrations
These moments are ideal because staff is normally well dressed, operating on a planned agenda, and working in predictable conditions. That allows our videography team to capture high-quality visuals that feel authentic while staying efficient and unobtrusive.
Many of the best recruiting and onboarding sequences come from footage that was already part of your regular operations.
Start producing recruiting videos
Ready to get started on your recruiting or welcome video? Fill out our contact form to get a free, custom quote made just for your company. If you already work with a video producer, you can email them your answers to these three steps today. Either way, taking the first step now can help you build better training, stronger recruiting, and a brighter future for your team.