How to use interviews to structure use case videos
If you are preparing to produce a video to explain a product, you should consider the questions below. If working with All Business Videographer, a field producer will ask these questions. Recording a conversation with a company spokesperson or happy customer is a great way to start a use case video. Producing use cases to show how a product works is a great strategy for video marketing. Even if your product seems self-explanatory, seeing it in action with real life people can make a big impact.
Questionnaire for marketing videos about products
1. Can you please name the product and define it in the simplest terms?
2. How is the customer's life improved by using this product?
3. How exactly does this product work?
4. What is the consequence of the customer not using this product?
5. What is the alternative that people normally do instead of using this product?
6. How does your competition come up short when it comes to these issues?
7. Are there any features of this product that make a noise, move quickly, or have a unique feel?
8. If so, can you please demonstrate some sights, sounds, and touches of this product?
9. What are the key features or benefits you want potential customers to know about?
More product questions catered for customer testimonials
10. Can you share a specific example or story of how a customer has successfully used this product?
11. Conversely, are there any horror stories about things going very wrong when this product wasn't used?
12. What emotions or experiences do you want the audience to associate with this product?