25 Tips to Produce More Better Videos for Your Business in 2025

If your New Year's resolution for 2025 was to produce better videos for your business, here's 25 tips with ideas to get you rolling through 2026. Creating high level video production for your local business can start with embracing some of the most basic aspects of the operation around you. Once you check the boxes for some of these basics, our list of tips evolves into some more daring and possibly controversial strategies. Whatever your brand voice, there should be a healthy sample within these tips to help you get started.

Tip #1 How Sounds Can Move from an Afterthought to a Reason to Produce a Brand Video

Audio is just as important as visuals in video production. Poor sound quality can make even the best-shot video seem unprofessional, so invest in a good microphone and be mindful of background noise. If using music, ensure it aligns with the brand’s tone and isn’t overpowering the message.

Tip #2 Consider the Costs and Investment of Professional Video Production

Budgeting is key: would you rather spend $15 on 100 small projects or invest $1,500 in one high-quality production? Understanding the long-term value of video content helps determine where to allocate resources. Sometimes, strategic spending on fewer, impactful videos has a better return on investment than a high volume of lower-quality content.

Tip #3 Plan for a Video’s Expiration Date: Short-Term vs. Evergreen Content

Consider whether your video content is timely or evergreen. Some videos, like promotions or event recaps, have a short shelf life, while others, like tutorials or brand stories, can stay relevant for years. Planning content with longevity in mind can maximize the return on your production efforts.

Tip #4 Choosing the Right Setting for Your Video

The right setting enhances your video’s credibility and visual appeal. A cluttered background can distract viewers, while a carefully chosen location reinforces the message. Think about whether a controlled studio setting or an on-location shoot best serves your story.

Tip #5 Bring Google Reviews to Life Through Video Testimonials

Instead of just displaying positive reviews, bring them to life through video testimonials. Happy customers telling their stories on camera add authenticity and social proof. Incentivizing participation with small rewards can encourage more users to share their experiences.

Tip #6 Use Metaphors to Explain Complex Ideas in Video Content

Complex ideas become more engaging and easier to understand when explained through metaphors. Comparing a service to a well-known concept (e.g., "Our cybersecurity service is like a digital bodyguard") makes abstract ideas tangible. This technique also helps with memorability.

Tip #7 Should You Use a Colorful Co-Host in Your Video?

A dynamic co-host can add energy and personality to a video, but if that’s not an option, consider using humor, animation, or customer cameos. The key is keeping engagement high. If your brand voice allows, an unexpected guest (like a pet or mascot) can add a fun twist.

Tip #8 What’s the Most Important Date of the Year for Your Business?

Every business has a peak moment, whether it’s Black Friday, an annual event, or a company milestone. Creating content around that date builds anticipation and relevance. Even behind-the-scenes footage leading up to it can engage audiences.

Tip #9 Use a Calendar Look Back: “This Date Last Year” Video Content

Reflecting on past moments shows growth and continuity. A "One Year Ago Today" video comparing then vs. now can humanize a brand. It also serves as a reminder of past successes, reinforcing credibility.

Tip #10 Increase Engagement by Asking Your Audience a Question

Engagement skyrockets when you invite viewers to participate. Pose a compelling question at the beginning or end of your video to encourage comments and shares. Open-ended or thought-provoking questions work best.

Tip #11 Become a Translator: Simplify Industry Jargon in Video

Many businesses use terms their audience doesn’t fully understand. Breaking down industry jargon in a casual, clear way makes your videos more accessible. This also positions you as an educator in your field.

Tip #12 Take an Unpopular View to Stand Out in Your Niche

Standing by an unconventional belief makes your brand more interesting. If you have a unique take on a popular topic, lean into it with confidence. Thought leadership often comes from those willing to say what others won’t.

Tip #13 Use Handwritten Analogies for an Engaging Visual Element

Analogies make ideas stick, and a handwritten one (on a whiteboard or paper) adds a personal touch. Demonstrating it live on camera also keeps things engaging. Visual learners especially appreciate this approach.

Tip #14 Use Web Traffic Data to Rank Video Content Ideas

Your website analytics reveal what topics resonate most with your audience. Use high-performing blog posts or FAQs to generate video ideas. If people are already searching for it, a video will likely perform well.

Tip #15 Optimize Video SEO with VIDIQ and Similar Tools

Tools like VIDIQ and TubeBuddy provide keyword insights and optimization tips for better YouTube visibility. They help you understand what’s trending and how to structure your content. A well-optimized video is more likely to reach the right audience.

Tip #16 How AI Can Assist with Scripting, Descriptions, and Editing

AI tools streamline video production by assisting with scripts, voiceovers, and even automated captions. Using AI for descriptions and SEO-friendly tags can also boost discoverability. However, always add a human touch to keep the content authentic.

Tip #17 Show Your Humility by Owning Mistakes in Video Content

Showing bloopers or acknowledging past mistakes makes a brand more relatable. People appreciate honesty and seeing the learning process. Done right, it builds trust rather than diminishing credibility.

Tip #18 Localizing a National Trend for Your Video Strategy

Take a widespread trend and give it a local spin. Whether it’s a national challenge, viral meme, or industry news, connecting it to your specific audience makes it more relevant. This can be an easy way to capitalize on trending topics.

Tip #19 Take a Field Trip for Fresh Video Content Ideas

A change of scenery keeps content fresh. Visiting a supplier, client site, or industry event can provide new storytelling opportunities. Plus, behind-the-scenes footage adds authenticity.

Tip #20 Pick a Fight: Challenge a Common Industry Misconception

Controversy, when handled carefully, can generate buzz. Challenge a common misconception or industry norm to spark discussion. Just ensure the "fight" aligns with your brand values and doesn’t alienate your core audience. You don't have to be a troll or have a "hot take" to make a professional argument that shows your industry knowledge. Watch below.

Tip #21 Use What Travels the Longest Distance in Your Content (Ex. Drone Footage)

Some content has an extended lifespan beyond its original audience. Think about how your video can be repurposed—drone shots, for instance, add a cinematic quality that makes footage more shareable. Consider what elements of your production can be reused in multiple contexts.

Tip #22 Conduct an Interview to Highlight Expertise and Storytelling

Interviews offer valuable insights and fresh perspectives. A well-structured conversation with a customer, industry expert, or team member can be highly engaging. Make sure the "why" behind their story is front and center.

Tip #23 Show and Tell: Explain Your Wardrobe and Props (Ex. Hard Hat)

Explaining specific choices in a "show and tell" format adds depth to your storytelling. For example, discussing safety gear in a construction business video not only educates but also reassures clients about professionalism. Simple visual explanations often resonate more than long explanations.

Tip #24 What’s the Most Expensive Thing Your Business Owns?

This question can lead to fascinating stories. The reasoning behind a major investment often highlights a company’s priorities and values. Even if you don’t disclose the exact cost, sharing why a tool, machine, or piece of software was worth it can be compelling.

Tip #25 Turn a Negative into a Positive in Your Video Messaging

Every business faces setbacks, but the way you frame them matters. A "lesson learned" story can inspire confidence and trust. If handled right, overcoming adversity becomes a powerful brand narrative.