Local Businesses Save When They Bundle their Marketing Videos
With just a small amount of foresight, video production clients save a ton of money by identifying how many videos they want to produce upfront. Marketing videos can be long-term company assets. And when producing a 6-pack or 12-pack of videos, the cost per video can go down exponentially. Check out some of the scenarios below.
Why Your Business Needs More Than One Video
Most businesses want one good video to show who they are. This is usually a main video that goes on the "About Us" section of their website. It tells people what your business does and why you’re different.
But did you know that filming more than one video at the same time can save you money and help your business grow? Here’s how.
One Video Is Good, But More Videos Are Better
That main video on your homepage is great. It gives customers a first impression of your company. But short videos about your team, services, or customer stories can help you reach even more people. You can share these broadcast-quality videos on YouTube, social media, Google, in email newsletters, video streaming ads or traditional broadcast TV settings.
How Much Does the Average Brand Video Cost?
A popular video production formula that we use with clients includes a half day video shoot. This provides ample opportunity to interview and gather action footage to support a 1-2 minute highlight video.
What's Included in All Business Videography Productions?
We are a documentary-style video production crew, meaning we go to where the story is. We capture stories inside the business and on the road with them. A very popular approach that local businesses employ is to have our video crew visit for a half-day. That is not the only template that we work from, but it's a good middle ground to draw these simulations from. Regardless of how long it takes to record videos, all of our clients enjoy these benefits:
- Professional videography in crisp 4K resolution
- Clear, high-quality audio with a lapel microphone
- Dynamic editing to highlight your product’s best features
- A polished video ready for digital marketing
- Graphics for name and title, company logo in outro
- One round of client revisions per video
- Universal license to publish video worldwide and royalty free
- Copyright free music
Here's a formula where a typical half day produces one 1-2 minute "main video" for a business:
Use Your Time Wisely
When you work with All Business Videography, we help you plan everything ahead of time. That way, while you're already sitting down for your main video, we can also film other things—like action shots of your team, drone footage, or short interviews. You won’t need to book another shoot later.
Save Money by Recording a Large Volume in One Sitting
It costs a lot more to schedule many different video shoots. But if you film several videos in one day, the cost per video goes down. At All Business Videography, our editing rates are low—extra videos often cost just $55 each. That’s a smart way to stretch your marketing budget.
Get Months of Content from One Shoot
Think of it this way: one day of filming can give you enough videos to post for months. You’ll have videos about your services, your happy customers, your staff, and more. It’s like building a library of content for your brand. After the "main video," here is a simulation of what it would cost to produce another 5-pack of spinoff videos. These individual videos can be achieved by brainstorming individual topics that can be addressed during the interview. For example, a 5-pack of questions addressing different topics can result in 5 new focused videos. Those individual videos can address different products, services, and/or target audiences.
Short Videos Are Great for a Variety of Marketing Needs
Search engines love websites with video. Posting more videos also keeps your business active on Facebook, Instagram, LinkedIn, and Google Business Profiles. That helps more people find you online. The budget for "spinoff videos' can also be used for optimizing traditional widescreen promo videos into vertical aspect ratio videos, which are ideal for social media news feeds and "reels." Email marketing campaigns can also get a boost with these short clips.
