What Is a NAT Pop?
Natural sounds, or “NAT pops,” are the heartbeat of a well-produced video. They’re those authentic, unscripted noises—the thump of a photo hitting a table, the creak of a hinge, or the crunch of wood under a craftsman’s tool—that help pull viewers deeper into a story. In professional editing, NAT pops are used sparingly and intentionally, not as sound effects but as emotional punctuation marks. They remind the audience that what they’re watching really happened in a physical space, movement, and presence. In short, they add texture to a professional video.
The Mechanics Behind NAT Pops
From a technical standpoint, NAT pops live on a secondary audio track beneath the main dialogue or narration. Editors blend these sounds at roughly one-quarter the strength of the primary track—loud enough to be felt, but subtle enough not to distract. The key is restraint. As discussed in the interview, it’s not a “ping-pong” between dialogue and sound. Instead, a NAT pop should quietly support the primary message, offering a breath or transition between thoughts. When done right, viewers might not even notice the sound itself, but they’ll feel the difference in realism and rhythm.
How Professionals Use NAT Pops Strategically
In television newsrooms and documentary work, NAT pops are foundational storytelling tools. A seasoned producer might use one to ease a transition from a tense report to a lighter feature, or simply to bridge two different B-roll sequences. Think of them as palate cleansers for the ears—helping guide the audience through shifts in tone and pacing. Whether it’s applause after an emotional quote or the gentle whir of machinery beginning a new process, these micro-moments cue the viewer to refocus, keeping a piece of content dynamic rather than monotonous.

A woman wearing headphones listens for natural sounds.
Recognizing When Not to Overuse Natural Sounds
While NAT pops add dimension, they can also clutter a timeline if misused. As one editor in the interview discovered, the temptation to add a NAT pop for every possible sound can weaken the flow. The subtle art is knowing when to let silence or music breathe. The goal is never to check a box or hit a quota—it’s to enrich a scene naturally. One foot pedal crunch may say more than four repetitive beats. Professionals learn that the most powerful pops are fleeting, leaving a trace of realism without overpowering the message.
"Farming" NAT Pops in Real Life Case Study: The 4-H Example
A memorable example comes from a centennial documentary produced for Kansas State University’s Extension Service. In one scene, a museum curator sorts through black-and-white photographs of local farmers—each image a window into a century of community history. As she lays a photo flat on the table, there’s a soft thump—a natural sound caught perfectly by the camera mic. That single thump serves as a NAT pop. It’s quiet but grounding, a tactile reminder of hands connecting past to present. Later, another NAT pop emerges when a child’s brown-bag lunch rustles open during a summer program. These sounds—authentic, unplanned, unrepeatable—inject humanity into the edit, making the story breathe.
Watch for natural sounds in opening 20 seconds, final 2 minutes
Learn more about tips for natural sounds in video productions
Why the Human Touch Still Matters
At a time when artificial intelligence can generate sound effects and edit montages automatically, it’s easy to overlook the human ear. But as the producer reminds his mentee, “These are the details that quite literally separate us from an amateur who’s just doing this.” Professionals listen for the heartbeat of a scene—the wood crunch, the laughter off-mic, the rustle of effort—and weave those moments into the finished story. That care can’t be automated. It’s empathy, discipline, and craftsmanship rolled into one. When clients choose All Business Videography or Matty D. Media, they’re not just hiring editors; they’re hiring people who notice the soft thump of a photograph landing on a table and know that sound, in its humble perfection, tells the truth.
The Professional Touch: What Sets ABV and Matty D. Media Apart
All Business Videography (based in Pennsylvania) and Matty D. Media (based in Kansas) specialize in this kind of intentional storytelling. Both sister companies produce broadcast-quality videos for businesses, nonprofits, and community organizations, emphasizing the nuances that distinguish professional production from casual content. Every edit, from corporate explainers to documentary features, follows a detailed style guide—dozens of checkpoints that ensure consistency, pacing, and texture. NAT pops are just one of over twenty subtle elements in that system, but they exemplify the company’s philosophy: small details, multiplied over time, create videos that resonate long after the screen fades to black.



