Although ambience is best felt in person, a sample can absolutely be drawn from a marketing video. That's why All Business Videography dives deep into the emotional appeal of a space before production begins. Unlike still images or written text, a video can uniquely simulate the sights and sounds of a space. The tactile details matter. The intensity of the natural sounds help tell the story. Therefore, when a local business has invested its finances and reputation on the ambience, it's worth a small investment in video production. Whether it's zen den of healing, or a charming neighborhood restaurant, here are some video production packages catered for local business worth exploring.
How Ambience, Equipment, and Expertise have multiplier effect for marketing content
If you are a marketing director, you probably understand how the value of the ambience isn't about how much certain technology cost the company. It's about the expertise that your local company provides at a local level. Those experts bridge the gap for the general public. People sometimes don't have trouble accessing the high end equipment. They just want a guide to help mystify certain parts of the process. Showcasing expertise not only builds trust, but it also establishes the personality of your brand.
Take, for example, the VHS to Digital service operated by All Business Videography. The general public doesn't lack the access to VCR's and video conversion boxes. In fact, most public libraries make these tools available for patrons who want to digitize their old VHS tapes. However, people benefit from knowing that a local producer will be operating these technologies correctly, efficiently, and be accountable to trouble-shoot any problems that arise. The convenience factor is a benefit. However, it's the personality plus the expertise that will probably lead to repeat business down the road!
Ambience Sights and Sounds Video Marketing
How Are Virtual Tour Videos Created
Professional videos that feature an ambience can be captured in a variety of ways. Ultimately, giving the viewer a point-of-view perspective makes an impact online. This approach gives the audience just enough detail to encourage them to experience it for themselves.
For example, to get the most "authentic" immersive experience through video, sometimes it's best to just have a human being immerse him or herself into the scene! You can't fake a reaction shot.
Producers with All Business Videography deploy these tactics and technologies to simulate a real-world experience:
- First hand vlogging style with immersion
- Drone footage to give a birds eye vie
- Continuous recordings from the start/finish of an event or space
- GoPro wide angle lens for panoramic and/or underwater perspective
- Equal treatment dedicated to the audio as compared to the picture (see YouTube sample above)
Vlogging Approach to Ambience Videos
How Much Does a Virtual Tour Video Cost
As always, the cost to produce a virtual tour video depends on how much material is gathered and what the final delivery is.
The good news is that we should be able to capture the ambience of a small business within one day, or even half a day. For example, the video production package below outlines the cost of producing a mix of videos and photos through the process of immersing our video producer(s) into the scene.
Half Day Virtual Tour Package — Video + *Photo + Interview
- Two hour shoot to capture POV, beauty, and/or action shots
- One hour to shoot interview with company spokesperson
- One 2-3 minute highlight video blending the above elements
- Delivery of 20-30 high resolution raw still images (color correct in-camera)
Price with Raw Footage Transfer: $1180
Price without Raw Footage Transfer: $910
*Drone footage can be substituted instead of still images.
Click here to see drone rates as its own add-on.
Virtual Tour Mini Package — Video + Interview
- One hour shoot to capture POV, beauty, and/or action shots
- One short interview with company spokesperson
- One 1-2 minute **highlight video blending the above elements
Price with Raw Footage Transfer: $845
Price without Raw Footage Transfer: $545
**Highlight videos always include simple graphics and copyright free music
Interested in a different free and custom quote? Please use our contact form to contact us today!